Challenge
Create a beauty identity that feels rich and ritual-led without becoming quiet or predictable.
Radiance skincare launch
Devi Glow
A modern beauty world where ritual ingredients meet high-impact color and clean product storytelling.
Devi Glow needed a premium launch system that could feel luminous, direct, and instantly recognizable across packaging, social content, and hero product moments.
Solution
A high-contrast image system pairs gold glass, saturated backdrops, and restrained serif typography so the product remains the visual anchor.
Impact
The campaign gives the brand a flexible launch language for product pages, reels covers, paid social, and retail storytelling.
Approach
We treated the serum as an object of light. Strong yellow fields, magenta shadows, reflective glass, and close product crops make each asset feel simple enough for social and polished enough for launch communication.
Gallery / Open any frame04 assets
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